How the baobab sector developed – a case study report

This case study report summarises the  commercial development of the baobab (Adansonia digitata) from an emerging sector to having become a mature industry over the past 20 years. Its path can serve as a guide for the commercial development of other indigenous plant species for export. 

In the baobab sector the non-profit trade association PhytoTrade has played a crucial catalysing role for developing the export sector, securing product registrations and developing consumer and retailer awareness to drive the demand for baobab products. In this report you will learn more about how baobab powder became a novel food in the European market in particular and how this was the main driver of the sector’s development. 

 

Read the full report here.

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